Pre-Launch/Launch
Pre-launch activities can influence the speed of initial market adoption. This is the time when market forecasting, strategic communications, publication planning and Key Opinion Leader development activities should be ramped up or initiated if not started earlier. Pricing, reimbursement, and patient access strategies need to be developed or refined to facilitate and support adoption. In addition, more in-depth market research is needed to understand key target audiences while initial branding activities need to be kicked off. Development of sales strategies and plans are started at this point, along with the decision to build internally or outsource this function. Pre-launch strategies lay the roadmap for launch strategies and planning. Our extensive hands-on experience in managing and executing market development and pre-launch strategies/plans enables us to support you in a number of key commercial areas:
- Pre-launch strategies and plans
- Developing the marketing mix for launch plans
- Market Forecasting
- Competitive Assessments and Scenario Planning
- Strategic Communications including positioning and message development
- Key Opinion Leader Development
- Publication Planning
- Market Research
- Sales Force Strategy and Plans
Additional details can be found in the attached PDF.